Lily is a Senior Account Manager leading integrated campaigns across entertainment, lifestyle, family and consumer brands. Since joining The Connect Agency in 2021, she has built a reputation as a highly organised and versatile operator who can move confidently between strategy, publicity, creators, social content and live events.

Lily works closely with clients and agency partners to turn campaign ideas into detailed plans and polished delivery. She is particularly strong at managing complex launches, keeping multiple workstreams moving and identifying the social and talent opportunities that extend a campaign beyond a single moment. Lily holds a Bachelor of Communication majoring in Public Relations from the University of Newcastle, graduating with distinction.