To promote visitation to the New Sydney Harbour Waterfront which spans from Barangaroo to the Sydney Fish Markets, The Connect Agency worked with the New Waterfront Company and Milestone Creative to launch a public art trail to launch the exhibition and support the artists commissioned for the project. We kicked off the campaign with organising a photo shoot of artists and their Whale Tale installation pieces, creating media ready assets, then arranging a media call to kick things off, with other press pre-pitched and ready to go live on launch. We secured Channel 9 and Channel 7 news as well as a mix of News, entertainment, and lifestyle media – broadcast, print and digital. We also worked with other PR Agencies for various key stakeholders (Crown, City of Sydney, Ministers amongst others) to ensure all key messages were met and key stakeholders happy.