Universal Products & Experiences Always-On PR & Influencer Strategy | Australia

CLIENT

PROJECT

SCOPE

Long-standing PR partner driving awareness and commercial momentum for global franchises including Jurassic World, Trolls, Minions, and Gabby’s Dollhouse.

Event Management
Influencer Marketing
Media Relations

The Strategy:

• Event management, media relations, influencer marketing, stakeholder coordination
• Integrated, always-on communications for product launches and seasonal moments

The Impact:

• Maintained cultural relevance for global franchises
• Delivered consistent visibility and brand momentum
• Unified messaging across local licensees and retail partners