The Strategy:

• PR & Media Relations: Securing national broadcast, print, and digital coverage
• Influencer & Celebrity Partnerships: Activating relatable talent and parent influencers
• Experiential & Retail Activations: Product launch events, VIP media experiences, in-store campaigns
• Brand Partnerships & Paid Media: Billboards, transit, cinema, digital campaigns
• Social Media Management: Creating and amplifying content to ensure ongoing engagement

The Impact:

• Positioned Tonies as a must-have family brand
• Delivered high-profile media and influencer coverage
• Executed experiential activations driving engagement
• Increased visibility across traditional and social channels

Client Testimonial: “Nearly a year ago, Tonies ANZ made one of our best partnership decisions: appointing The Connect Agency as our PR and Talent Management partner… strategic, proactive approach has lifted both our brand presence and performance.” — Mark Duggan, Australian MD, Tonies