Monster Truck Mania | LIVE 2025 National Arena Tour

CLIENT

PROJECT

SCOPE

PR and influencer strategy to build awareness, drive ticket sales, and generate pre-tour momentum.

The Strategy:

• Celebrity partnership with Cameron Merchant
• High-traffic consumer activation at Sydney Easter Show
• Comprehensive media relations campaign
• Influencer marketing program
• Content development for media and digital

The Impact:

• Multiple national TV crosses
• High audience engagement at activation
• 30+ influencer posts
• Elevated mainstream appeal