Meat & Livestock Australia | Butcher Channel “The Greatest Butcher on the Block” Campaign
CLIENT
PROJECT
SCOPE
Meat & Livestock Australia | Butcher Channel “The Greatest Butcher on the Block” Campaign
A national campaign celebrating Australia’s premier butchers, designed to inspire consumers to visit their local butcher and highlight quality Australian Beef & Lamb.
Celebrity Ambassador
Media Relations
Event Management
Influencer Marketing
The Strategy:
• Media Relations: Broadcast, metro print, regional newspapers, and digital coverage
• TV & Live Appearances: LIVE weather crosses and segments on Sunrise, Studio 10, Today Show
• Influencer Marketing: Sustained influencer program with targeted creators
• Brand Partnerships: Strategic collaborations to extend engagement
• Content Planning: Story angles tailored to national and local audiences
The Impact:
• High-profile TV coverage and national media hits
• Ongoing influencer content driving authentic engagement
• Strategic brand partnerships enhancing visibility
• Positioned Code Camp as the leading national school holiday experience
