Jenny Craig | AU & NZ PR & Talent Management

CLIENT

PROJECT

SCOPE

Lead integrated PR, talent management, and influencer campaigns, including celebrity partnerships, for brand awareness and media coverage.

PR
Celebrity Partnerships
Influencer Marketing

The Strategy:

• Celebrity ambassador Casey Donovan secured for 12-month campaign
• Influencer and brand partnerships
• Ongoing media relations and crisis communications

The Impact:

• High-profile celebrity amplification
• National media coverage and influencer engagement
• Strategic reputation management during company administration