We were the PR Agency for Jenny Craig Australia & New Zealand, until the company sadly closed in February 2023. In addition to building strategies and recommendations, we led the hugely successful partnership with Celebrity Ambassador Casey Donovan. We recommended and secured Casey for a 12-month partnership including advertising, PR and social media while also building an ongoing influencer marketing program and partnerships where agencies before us had been unsuccessful. In addition to the Casey Donovan partnership amplification, we secured general business news and reviews monthly, and also assisted with crisis communications during the term the agency went into administration.