Hasbro | Play-Doh x Barbie Fashion VIP Launch Event

CLIENT

PROJECT

SCOPE

Launch targeting fashion-conscious families, tastemakers, and media to generate awareness and engagement.

The Strategy:

• VIP High Tea at The Langham hosted by Tammin Sursok
• 20 VIP guests including celebrities, Tier A/B influencers, and their children
• Media & influencer coverage across Today Show, print, digital
• Content capture for amplification

The Impact:

• High-profile media coverage and influencer content
• Positioned the range as highly desirable
• Increased brand awareness, trust, and engagement