The Connect Agency brought Play-Doh x Barbie Fashion to life with a VIP high tea at The Langham, hosted by Tammin Sursok. The event introduced the range to a curated group of celebrities, creators and their children in a setting that reflected the collaboration’s playful approach to fashion.

Guests explored the products together, creating opportunities for hands-on play, photography and social storytelling. Our team managed the event, celebrity hosting, guest outreach and media relations, connecting the experience with a wider publicity campaign.

Coverage included the Today Show, alongside print, digital and creator content. The campaign combined a distinctive launch experience with media and social amplification, showing families how the range brings fashion and creativity into play.