Hasbro | Beyblade X PR Strategy & Activation
CLIENT
PROJECT
SCOPE
Hasbro | Beyblade X PR Strategy & Activation
Launch of Beyblade X in Australia to drive awareness, excitement, and position it as the must-have toy, culminating in a 2-day national championship.
Influencer Program
VIP Media & Influencer Event
Retail Activations
National Championship Event
Celebrity MC & Media Coverage
The Strategy:
• Influencer Program: Always-on gifted influencer strategy
• VIP Media & Influencer Event: Product launch showcasing Beyblade X Stadium
• Retail Activations: In-store experiences to drive sales
• National Championship Event: 2-day competition at Parramatta Westfield
• Celebrity MC & Media Coverage: Cameron Merchant and Today Show segment
The Impact:
• Hundreds of competitors participated
• High-profile media coverage and celebrity amplification
• Retail and influencer activations drove awareness and adoption
