Celebrating 40 years of an animated classic with the fans who have kept it alive.

The Connect Agency led a premiere event and media campaign for Hasbro to celebrate the 40th anniversary of The Transformers: The Movie, first released in 1986.

We brought together around 100 film reviewers, creators and pop culture fans for an evening inspired by the film’s 1980s roots. A DJ and themed event space set the scene before guests met Bumblebee and headed into the cinema for the screening.

Beyond the premiere, our team secured film coverage and product reviews, extending the celebration to audiences who couldn’t be in the room.

The campaign gave long-time fans a chance to share their love of the film while introducing its legacy to new audiences.