Code Camp | National School Holiday Campaigns
CLIENT
PROJECT
SCOPE
Code Camp | National School Holiday Campaigns
The Connect Agency has been Code Camp’s PR partner since 2021, delivering campaigns for all school holiday periods to drive awareness, maximise enrolments, and reinforce its position as Australia’s leading school holiday program for children.
Media Relations
TV & Live Appearances
Influencer Marketing
Brand Partnerships
Content Planning
The Strategy:
• Media Relations: Broadcast, metro print, regional newspapers, and digital coverage
• TV & Live Appearances: LIVE weather crosses and segments on Sunrise, Studio 10, Today Show
• Influencer Marketing: Sustained influencer program with targeted creators
• Brand Partnerships: Strategic collaborations to extend engagement
• Content Planning: Story angles tailored to national and local audiences
The Impact:
• High-profile TV coverage and national media hits
• Ongoing influencer content driving authentic engagement
• Strategic brand partnerships enhancing visibility
• Positioned Code Camp as the leading national school holiday experience
