To launch the Bluey range in New Zealand, The Connect Agency created an immersive experience at Sylvia Park where families could explore the range through interactive play, hands-on product discovery and Bluey and Bingo character moments.

We built a VIP event into the public activation, bringing together media, creators, families and retail partners. It gave guests a chance to experience and share the launch, while content creation and media outreach took the story beyond Sylvia Park.

The activation also connected with a partnership with The Hits Auckland and JB Hi-Fi New Zealand retail activity, bringing the launch to life across experiential, radio, content, media and in-store discovery.