WYNSTAN

PROPOSAL 

1/3

ABOUT

CONNECT

The Connect Agency is a full-service consumer lifestyle communications and creative agency.

 

Founded in 2009, The Connect Agency’s mission is to build brand awareness and engagement for our clients by developing brand assets and content and driving communications strategies that can live across multiple channels for months and years to come.

INSPIRATIONAL LIFESTYLE  AND  INFLUENCER CONTENT IS KEY TO ELEVATING A BRANDS WEBSITE. 

YOUR WEBSITE DOESN'T HAVE TO

BE IN WORDPRESS, HERE'S WHY!

Today, WordPress can still be an option for many clients, but if you’re looking for a fresh approach, the right CMS for your site depends on many different factors.

These are the biggest drawbacks for using WordPress:

1. Limited Functionality Out of the Box

2. Ancient Architecture

3. Increased Exposure to Hackers

 

CONNECT

WEBSITES

MODERN

WEBSITE

DESIGN

Developing a responsive website that transforms, based on the viewers device, providing the optimal viewing experience is essential both for user experience and Google ratings. 

 

While the website will be easy to update and manage internally by the Wynstan team, knowing The Connect Agency’s team are also able to make necessary amendments in a timely no fuss (without the additional expense!) moving forward is also an additional benefit.

We work with the two following website building platforms depending

on our client's objectives:

www.wix.com

www.shopify.ccom

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PROPOSAL

1. LIMITED FUNCTIONALITY OUT OF THE BOX

Talk to any WordPress enthusiast and they will tell you it can be used for just about anything— However, WordPress was originally designed to be a simple blogging platform. And it shows.

In fact, freshly installed, WordPress actually doesn’t do much. If all you want to put a few basic pages up around a blog, it works pretty well.

But try anything else, like lead generation, (landing) page design, ecommerce etc. you start to reach for plugins to extend its functionality.

While there is a vast ecosystem of ready-made plugins and themes, many developers stretch WordPress’ limits a bit too far from what it was originally designed to do: blog.

Often times, inexperienced developers will use dozens of different extensions (plugins) to add on functionality they actually didn’t build themselves onto your WordPress site. Now you’re at the mercy of when those extra bits of code are updated—or not updated as well!

It’s not unlike duct taping wings and a jet engine onto a consumer sedan and using it for commercial airline flights. Unfortunately there’s no (FAA) rules for web designers.​

RECOMMENDATIONS

FUNCTIONALITY 

 

With functionality at the core of your key objectives The Connect Agency recommend SHOPIFY as the preferred platform for your new websites. Here's Why:

OBJECTIVE | FUNCTIONALITY

 

Shopify is a complete commerce platform that lets you grow, and manage a business. It allows you to: 

  • Create and customise an online store and product catalogue

  • Sell and promote products in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops

  • Manage productsinventory, payments, and shipping

 

It addition, Shopify is completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. This gives you the flexibility to access and run your business from anywhere with an internet connection.

OBJECTIVE | MOBILE FIRST FRIENDLY DESIGN

  • Shopify ensures your online store looks just as great on a smart phone and is easy to use.

  • Full mobile commerce functionality, including a secure shopping cart and checkout.

  • Mobile ecommerce website will include the same features and product details as your ecommerce store.

  • 256-bit SSL encryption and Level 1 PCI Compliant hosting protects your business and customer data.

OBJECTIVE | USER FRIENDLY WITH

CLEAR CALLS TO ACTION

  • Shopify allows you to sell and promote products with clear call to actions and links to shoppable or quotable  products on web, mobile, social media, and online marketplaces.

  • Cross-browser compatibility, responsive design, and SEO-friend

OBJECTIVE | IMPROVED NAVIGATION AND

DESIGN WHILE MAINTAINING BRAND IDENTITY 

OBJECTIVE | BE THE INDUSTRY'S FASTEST SITE

Shopify is the best ecommerce platform for speed. 

  • Shopify sites tend to load in 1.3 seconds while commerce sites for WordPress load in around 3.4 seconds.

  • You can optimise the load time of your commerce store, however it takes lots of money and time, and your hosting provider also matters in this case.

Our recommendations to optomise your website for speed:

  • Static images and video content need to be optimised and resized for web in order to ensure your website runs smoothly and provides a seamless customer experience.

  • We will require high quality professional content (Images & Video) to work with across both lifestyle and product imagery. All visual content will be re-sized and optimised to keep the files sizes best for optimum website performance.

  • For video content we recommend either including smaller clips to be uploaded into Shopify or for larger videos stream we recommend streaming from your YouTube account which helps keep your website  running efficiently. We shown examples of this on our own website below.

OBJECTIVE | SPARE PARTS SALES - ECOMMERCE 

  • Shopify is a top-rated solution that has everything a merchant needs to set up shop online and even offline.

  • In addition to allowing you build an online store, Shopify has social media selling tools and it integrates with marketplaces like Amazon, Ebay & Pinterest to name a few.

  • The solution also has payment capabilities that enable merchants to accept credit cards directly from Shopify — i.e. no third party accounts required. With their payments offering, “payment details are clearly synced with orders, making it easy to see how much you’ve been paid without ever leaving Shopify.”

  • For more information on marketplaces: https://www.shopify.com.au/blog/selling-on-marketplaces-with-shopify

OBJECTIVE | SMOOTHER SAMPLING PROGRAM 

OBJECTIVE | AUTOMATED EMAILS TO CUSTOMER

 

A MODERN USER FRIENDLY WEBSITE

OBJECTIVE | NEWS & BLOG SECTIONS

TO BE MORE OF A FEATURE 

OBJECTIVE | WARRANTY AND SERVICE FACILITY 

 

 

OBJECTIVE | TRACKING ORDERS, DATA

COLLECTION AND EMAIL UPDATES

  • When you confirm or ship orders, your customers can automatically receive an email that links them to their order status page. Email templates control the information that's sent to customers. Shopify allows you to customise your email templates.

  • Shopify will allow customers to check the status of hteir order and estimated delivery date if available from production department

  • When you enable customer accounts, Shopfiy stores password-proected information about a customer'sidentify, order hisotry, and current order status.  

  • For more information on the email updates function for Shopify https://help.shopify.com/en/manual/orders/status-tracking/order-status-email

  • For more information on the email updates function for Shopify https://help.shopify.com/en/manual/customers/customer-accounts

 

OBJECTIVE | SOLID HOSTING, PLUG IN

AND MAINTENANCE CAPABILITES 

  • Shopify is a ‘hosted’ solution, everything runs on Shopify’s servers. So, you don’t need to worry about buying web hosting or installing software anywhere; the idea is that pretty much everything you need to build and run your store happens ‘out of the box’ (that said, you can customise a Shopify store to meet more bespoke requirements through the addition of apps).

INVESTMENT

SCOPE OF WORKS

www.wynstan.com.auwww.wynstanusa.com | ​ 3 - 4 week project

  • Develop 2 x website blueprint options of design and functionality for feedback for Wynstan.

  • 2 x full days for collating and optimisation of all Wynstan website images and content for the selected website theme

  • Build Wynstan.com.au primary website

  • The Connect Agency content team to update copy include SEO updates

  • Edits on primary site

  • Duplicate approved primary site for Wynstan US and customise

  • Finalise all amendments, edit and send live

 

www.nepeanblinds.com.au2 - 3 week project

  • Develop 2 x website blueprint options of design and functionality for feedback for Nepean Blinds.

  • 1 x full days for collating and optimisation of all Nepean Blinds website images and content for the selected website theme

  • Build Wynstan.com.au primary website

  • The Connect Agency content team to update copy include SEO updates

  • Edits on site

  • Finalise all amendments, edit and send live

 

INVESTMENT BREAKDOWN: *

www.wynstan.com.auwww.wynstanusa.com

  • $3,000: 2 x Customised Wynstan blueprint theme options for review

  • $2,000:  Wynstan Website Content collation and file optimisation

  • $2,000:  Copywriting | Update Website Copy, Customise Automated Email Templates & SEO

  • $8,000:  Build full Wynstan primary site front end based on feedback from approved blueprint | 2 x rounds of edits

  • $2,000:  Import Products / Catalog into website backend

  • $5,000:  Customise Wynstan US site

Sub Total: $22,000

  • www.nepeanblinds.com.au

  • $2,000: 2 x Customised Nepean blueprint theme options for review

  • $1,000:  Nepean Website Content collation and file optimisation

  • $1,500:  Copywriting | Update Website Copy, Customise Automated Email Templates & SEO

  • $3,000:  Build full Nepean site front end based on feedback from approved blueprint | 2 x rounds of edits

  • $1,500:  SEO & Product / Catalog input into website backend

Sub Total: $9,000

  • *Estimate excludes hosting and add on costs

 

WHY WORK

WITH US

We have been the communications agency for Wynstan for the past 12 months.  As their partner agency, we are across the brand voice and proposition and are responsible for managing communications campaigns, content writing, social media management and influencer collaborations.

We believe we are the best agency to design and develop the new website as our inhouse team already have the knowledge and assets to produce what is required including updated copy, inspirational imagery, and additional website assets from upcoming collaborations that will lift the aesthetic and brand appeal.

WHY 

CONTENT

 

CONTENT

VIDEO

VIDEO

CONTENT

In this digital age, content is king and video content is a fantastic way to engage with your audience and promote your brand.  Whether its creative content for your digital channels or to support a PR campaign, we have the team to make it happen.

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GET IN TOUCH

GENERAL ENQUIRIES

 
INFLUENCERS CLICK HERE - ENGAGE APPLICATION FORM
CONNECT AGENCY AUSTRALIA PTY LTD
SEND US A MESSAGE MEGAN@THECONNECTAGENCY.COM.AU
OR CALL MEGAN ROSE ON 0422 229 715

WHO WE'VE WORKED WITH

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